About Us


For over 30 years Softlips® has been celebrating your lips, one glide at a time.


Talking, eating, laughing, kissing – your lips are always busy! They need lots of love!                            

Keeping them healthy looking, hydrated and protected is our mission and at Softlips® we take it very seriously.


Formulated with rich conditioning ingredients, essential nourishing moisturizers, sunscreen protection, or natural oils,  our lip balms always come in amazingly delicious flavors to give your lips not only what they want, but what they deserve.


So whether you want to moisturize dry winter lips, protect for a day outdoors, prep for a dazzling touch of color or just treat your lips to yummy flavors, Softlips® has the right product for YOU.